Solutions for Optometrists and Eye Care Professionals

All the tools you need to attract, retain, and engage patients to your optometry practice.


Be a leading optometry practice in your market

‌WebMD PracticePro gives you an all-in-one solution to grow your practice at every stage of your patient's journey. With our trusted domain authority and over 76 million visitors, we can boost your online visibility and help you get discovered by patients who are looking for optometry services. Our targeted ads and SEO strategy will help make sure your practice appears at the top of local search results.

Use our retention tools to target patients based on their vision issues

Our targeted marketing campaign tools allow you to reach patients with information and education based on their specific diagnoses, health history, risk factors, and more.

Maintain your online reputation

Stay in control of your online listings and make sure all information about your optometry practice is accurate and consistent across all of the top healthcare sites. Get an email alert whenever you get a new review and use our real-time performance scoring to track your progress.

Engage and retain patients

Engaged patients have better outcomes and are more likely to stay with your practice. With automated appointment reminders, online booking, two-way texting, and customized patient portals, we give you all of the tools you need to help your patients become more involved in their own healthcare and more engaged in your optometry practice.


Email Marketing

Our customizable email editor lets you control colors, headers, and links to coordinate with your brand. We offer premade optometry templates or you can create your own. Create targeted educational email campaigns for your patients based on the season, their vision issues, appointment type, and more.

Customizable Optometry Website

‌Showcase your optometry practice to prospective patients with a customizable website. Your patients can easily find information about your practice and book an appointment online. Drive traffic to your website with optometry-specific content generation and a targeted, local SEO strategy.

Reputation Management

Use our tools to automatically request reviews from patients after a visit. You can share, track, and respond to all of your reviews in one place. We give you actionable insights to leverage the power of patient reviews right in your dashboard. ‌

WebMD Phone

Our WebMD phone system is designed with your practice and patients in mind. Send your prospective patients a warm and welcoming text even when they call after hours. Our smart caller ID displays personalized information about the caller so you and your staff don't have to look up details.

WebMD Enhanced Profile

‌Leverage the power of the WebMD brand and authority to showcase your reviews and generate more bookings for your optometry practice with an enhanced physician profile on WebMD.‌

Insurance Check for Vision Care

Save your front office 10 hours per week with a faster way to search for a patient’s insurance coverage and eligibility benefits.